Too posh to use sandpaper-like loo roll for your behind? Well, enter Waitrose—Britain’s upper middle-class supermarket/pick-up joint—and their cashmere toilet paper.

Carla Smith, buyer for Waitrose, said: “Cashmere provides that stamp of quality to any fashion garment from a designer suit to the finest luxury knitwear. It’s indulgent, it’s stylish and it’s helping provide that extra softness to our new premium bathroom tissue collection.”

Although they won’t reveal the exact amount of cashmere in each roll, Waitrose reveals that the paper is covered in oil extracted from the hairs of the cashmere goat.

The fancy toilet rolls cost £2.29 for a packet of four, which is a darn sight cheaper than installing a bidet.

(via Daily Telegraph)

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