In these modern times, it’s often more difficult to find someone who doesn’t have a tattoo than one who does. Gone are the days when a full sleeve of ink meant that you would be restricted to driving a truck or fixing someone’s electricity, now a tattoo is an accessoire de riguer.

Alas, beauty fades as do tattoos and this phenomenon has become the arch-enemy of every ageing hipster … until now. Enter Tattoo Brite, a tattoo brightening cream and SPF cream to ensure that ink lasts as long as you do. For about $25 a tube it’s a sound investment that ensures at least one part of you will be smooth when the rest is old and wrinkly.

(via Cool Hunting)

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