If you were engaged to create advertising for the chocolate ice cream, Magnum would you:

(a) Get 1000 people to eat Magnums naked in mode of Vanessa Beecroft?

(b) Ask Lewis Hamilton to eschew the magnum of champagne on the winning daïs and lick an ice cream instead?

(c) Go straight to Karl Lagerfeld and ask him to work his magic?

Why of course, you’d choose Karl! How could you go past the creative genius of someone who has tweeted such pearls as:

“My dream? Transparent fur. The hair on plastic and not on leather. We’ve tried, but nobody has found it yet.”

“A respectable appearance is sufficient to make people more interested in your soul.”

“I think I’m going to have a dinner party where no one speaks. I’ll give all my guests pens and pads instead of the usual dinner conversation.”

And how right you were to make such a choice!

Karl has naturally taken his assignment and run with it in the form of designing a hotel room made of approximately 10 tonnes of Belgian chocolate. And to top it all off, he created a chocolate gentleman eating an ice cream on a bed. Do not think about the odd cannibalistic overtones or the mess on the sheets (they’re also chocolate, remember?); focus instead on the fact that this is all edible and don’t you want a Magnum right now?

If you are intrigued by choc-guy, apparently he was inspired by Karl’s muse, Baptiste Giabiconi who is pictured below.

Spot the difference

Oh, Karl, don’t ever change!

Editor’s note: Your Agony Uncle shares a birthday with non other than Uncle Karl. It appears that insanity is celestial.

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