Unlike most, air travel is something that I relish, provided it’s in short manageable spurts and not long-haul epic journeys. Much like dinners with my family. At the weekend I made one such voyage, alas not across international waters to meet my French lover, but an interstate visit to meet the Fockers, so to speak. I flew Virgin, which in the past has been a decision I’ve been reluctant to make, however, when your choices are between an airline that could leave you stranded mid-air and one that forgoes professionalism for an approachable and chirpy disposition, it’s clear for which you should opt.
Overall, the flight was innocuous—it took off, it landed, which is all that really matters, much like a hotel having clean sheets and zero cockroaches. It was a new aircraft with purple, red and gunmetal grey leather seats and not that acrid stench of sweaty businessmen and breast milk from feeding mothers. However, what I took most umbrage to was not the journey itself, but what happened even before ascent.
All twenty kilograms of luggage checked in and boarding pass in my hand, I strode onto the plane with my beloved and was greeted by the flight attendant with the stereotypical slicked-back-and-lacquered hair and service industry-bewildered rictus. Accustomed to being greeted by my title and surname (that’s Mr Uncle to you) I was somewhat affronted, taken aback and shoved sideways by her calling me ‘Agony’. Now I understand the pretension of such a statement but as someone with slightly old-fashioned sensibilities, or heck—good manners, I didn’t appreciate being addressed by my given name from someone who didn’t know me from a bottle of liquid body wash, particularly when reading it from my boarding pass.
I can understand why it’s happening: Virgin is an egalitarian airline, despite its having Business Class and it’s First Class equivalent on international flights. They seek the democratisation of air travel and aspire to propose themselves an approachable, friendly face in the skies. Originally they were a budget airline, however, they’ve morphed into the opposition with similar airfares and the same awful in-flight fare, which isn’t even included in the ticket price. However, what matters is that they’re providing a service and those in the service industry should establish a hierarchy between those who consume and those provide.
Had I been in my fifties and not a thirty-year-old who has kept out of the sun, for example, and a twenty-two-year-old flight attendant/sales assistant/waiter dared to call me by my given name, it would have considered it both presumptuous and insolent. Do you think the Prince of Wales would be referred to as ‘Chuck’ when he boards a flight? Well, no—the Royals fly British Airways, but that’s beside the point.
Some people have an aversion to sounding like their parents, opting for those their junior to call them by their given names. In fact, I once had a music teacher you used to crow, “Don’t call me Mr Smith—that’s my father’s name. Call me John.” He later went to prison for interfering with minors.
Sure, it’s much easier to mispronounce a surname than a given name, but it just might be worth the risk of making a mistake in order to make someone feel special, if even for a moment. If I were Sir Richard (I wonder how his flight crew address him), I’d consider reviewing his policy on addressing customers by their given names and and instilling them with a seething sense of anticipation on the return flight. Though, what would I know—I’m not the billionaire, now am I?
What are your thoughts on being addressed by your given name? Leave your comments below.




anaglyph
6 months ago
Y’know, I don’t mind either way really, unless the service lapses into the kind of familiar relationship that you might have had with roommates when you were at Uni. I mostly hate flying so what I want is cordial attention and respect for the fact that I’m spending my dollars on their flight and not someone else’s. I don’t care what they call me as long as that’s obviously understood.
anaglyph
6 months ago
Actually – what I DO hate more than I canexpress is robotic answering services that don’t even deign to treat you like a human.
Tuppy Glossop
6 months ago
Well said! I am that man in his fifties (though I have kept out of the sun) and I just cannot stand the Virgin banter. The fist time, it was a bit embarrasing, but after that it was obvious that they were following some type of style manual. So now I only travel with the other lot, where I am known as Mr Glossop. It’s funny how the smallest things can make so much of a difference.
Candice DeVille
6 months ago
You have shone the light on one of my most persistent pet hates! Although I’m yet to experience this at the hands of airline staff, (generally my attire and withering look of wilful intent is enough to put a stop to that), it is all too common amongst shop staff. I am not “darl, love, sweetie, pet” or worse still “you guys”! Do I look even remotely like someone’s younger brother?! Although it may have started as somewhat of an affectation between my social group, it has now become common practice to address each lady as Miss or Ms. I think Virgin would do we’ll to remember the phrase, (although alternatively applied in this situation, but nonetheless apt,) “Familiarity breeds contempt”.
Sincerely,
Ms. DeVille
First Name Only
6 months ago
Pathetic ranting by all of you. Virgin employees are obviously following a style manual. But the ranting from old, pompous and probably self-righteous bunch of whiners just makes me laugh. You are probably the same group of stuck-up, self-centred idiots that never go out of your way to help others that are younger than you or that you would call by *their* first name. Get off your high-horse and recognize that the thing that beats in most people’s chest is the heart of humanity! Learn to use it whiners!
Bella Squee
6 months ago
I have a variation on this theme … I’m not married. I did it once and it was a disaster and I have resolved never to do it again. Much like putting your hand into a basket of live snakes, or eating red hot coles, or other such imbecilic activities. Nevertheless I have a lovely partner and we have been together for -counts up- nearly twelve years
so I guess it shouldn’t piss me off that when people ask for an honorific, and I say ‘Miss’ …. they promptly write ‘Mrs’. What is up with that?! why ask me in the first place?!
I’m NOT MARRIED. I do NOT want to be called MRS! and I don’t like ‘Ms’, because I’m contrary.
So my gripe is – why did you bother asking me? what is wrong with your hearing? are your ears painted on?
gawd it sounds so puerile written down, but it really does bloody well irritate me! it’s even made me swear on the Interwebz it makes me so cross :p
anyway, as you were
regards,
Miss Bella Squee.
kate
5 months ago
This talk of assumed familiarity reminds me of a colleague of mine, who insists on calling all of her female colleagues “hun”. Can’t stand it!