Dior and Hermès have been at it for years, Gucci and Chanel have recently joined, and now Versace is the latest contender with its latest retail outlet in Milan. Childrenswear for luxury brands is a simple decision: take an itty bitty piece of fabric, fashion it into something for the most entitled of children, say a leather jacket, and charge close to adult-sized prices for the privilege and make even more profit margin. How can you hate what can only be considered genius?
While for most a garment the price of a modest car that is only going to be covered in dirt, vomit and other unidentified objects of playground origin might be a stretch, for those who wish their children to have a piece of luxury from the get-go, it’s innate behaviour. Although, one should be aware that if you dress your child from head to toe in designer gear, chances are their awkward teenage years will be filled be rebellion, insolence and ugly clothing. You have been warned.
Check out the Versace boutique below in its quite literal candy tones:
Published on 22 December 2011 by Agony Uncle