In a Loop: Inge Jacobsen’s Cross-Stitched Advertisements for Georg Jensen

Published on 31 January 2012 by


In a Loop: Inge Jacobsen’s Cross-Stitched Advertisements for Georg Jensen

We’re big enthusiasts of the recent resurgence of arts and crafts in our largely digital world—dare we say, a renaissance even—and this recent trend of all things handcrafted continues to evolve into new mediums. William Morris (as in the textile designer, writer and bearded wonder and not the talent agent) would be so proud.

For instance, Georg Jensen, silversmiths, jewellers and makers of beautiful Danish fare are the latest to return their handicraft roots with their collaborative project with Britain-based artist Inge Jacobsen. Reworking the images of the brand’s advertising campaign by photographer Sebastian Faena, Miss Jacobsen has cross-stitched over eight of the images.

Technically beautiful with over 2,000 hours’ manual labour with the assistance of students at the Royal School of Needlework at Hampton Court, the images are mini tapestries worthy of hanging in mini cathedrals. Although, in some model, Freya Beha’s cross-stitch rendering looks like a freaky scarecrow on a homicidal conquest, the result is otherwise magnificent.

The collection will follow the path of the fashion pack for exhibitions in Georg Jensen boutiques corresponding with the fashion week schedule, and then onto other flagship stores around the globe.

(via designboom)

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