A Party in Your Gills: Lick Pier Ginger Beer

Published on 10 February 2012 by


A Party in Your Gills: Lick Pier Ginger Beer

If you’re anything like me, you’ll have the most incredible retention for the most uninteresting and uninspiring tidbits in life. We’re good people to have at a trivia night if you need to know which element is ‘B’ on the Periodic Table of Elements—it’s boron—or which was the fourth single to be released from the Spice Girls’ first album—it was a double A-side: “Who Do You Think You Are”/”Mama”. Similarly, I remember the most ridiculous of current affairs stories from the late-Nineties that I was forced to watch when I was forbidden from watching soap operas like every other normal kid. That said, I wouldn’t exactly call myself normal.

Am I only the one who remembers a brouhaha over an on-duty security guard, possibly at a correctional facility or similar, raked over the coals over being caught on camera drinking a beer on the job? Must’ve been a slow news day. What I seem to recall is that it was a slow news week and the ensuing coverage over the supposed alcoholic beverage amassed a whopping three days on some second-rate current affairs show hosted by a nonspecific host with immovable hair.

The security guard in question was quick to defend himself, averring that he’d been drinking a ginger beer and not one of the alcoholic variety. What a simple time was the 1990s. Lucky it wasn’t today, for his defence would have faced rebuff, because now—with much excitement, might I add—you can get alcoholic ginger beer.

For gingerphiles and boozephiles alike, this is outstanding news; like all of our sweaty, dry-mouthed alcohol dreams have finally come into root vegetable fruition. No longer is ginger an after-thought, but it’s the root of the beverage. Terrible, I know. Lick Pier is its name and while I might not know who Pier is or why I’m licking him (it’s named after the jetty in Venice Beach, California), I don’t mind as he tastes so delicious.

The latest offering from East Ninth Brewing Co. who brought us Doss Blockos beer (served from bottles encased in brown paper bags), it comes in 660mL bottles for those of us who never do anything by half (measures).

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